The London Edition offers both a reinvention of its landmark building and the luxury hotel experience; located in Fitzrovia on the edge of Soho, the boutique hotel blends thoughtful design and intuitive service with excellent dining and nightlife in a space that boldly brings together the past with the present.
Oak floors, wood-paneled walls, custom furnishings and evocative photography from Hendrik Kerstens create a cabin-like feel, akin to that of a private yacht, in each of the 173 guest rooms and suites.
Exclusive hotel offers highlight dining at Berners Tavern, bespoke cocktails at the Punch Room, specially crafted experiences for kids and the city itself, from luxury shopping to iconic sights.
Under the culinary genius of Michelin-starred UK chef Jason Atherton, dining at The London Eition embodies Schrager’s ‘new kind of gathering place’, offering seasonal, contemporary British cuisine at Berners Tavern and bespoke specialty cocktails in the Lobby and Punch Room bars.
Be sure to experience Scandal Water, a new tea concept served in Punch Room, inspired by 19th-century tea drinking traditions amongst the upper echelons of London Society who would share scandalous gossip over afternoon tea.
Scandal Water offers five carefully chosen pairings of tea, light bites and boozy tea-based tipples (to really get tongues wagging.)
Stylish in their simplicity and decadent in their details, guest rooms recall the interior of a luxury yacht with oak floors and walls paneled in light or dark walnut wood; a cantilevered desk, tufted George Smith lounge chair and gold-framed photograph from Hendrik Kerstens add an artful touch.
Flooded with natural light, luxury suites offer an airy, spacious layout with the hotel’s signature touches.
A large living area includes a George Smith sofa and gold-framed photograph from Hendrik Kerstens.
Select suites, including the Penthouse, feature oversized, furnished terraces with London views.
Led by Michelin-starred chef Jason Atherton, Berners Tavern has become one of London’s most sought-after restaurant reservations.
Famous for a space that marries historical charm with modern
sophistication, the restaurant offers all-day dining with a menu of seasonal, contemporary British cuisine.
A private dining room above the restaurant can host special events for up to 14 guests.
Monday - Friday07.00h - 10.30h
Monday - Friday12.00h - 23.00h
Monday - Friday23.00h - 00.00h
Saturday - Sunday09.00h - 16.00h
Saturday - Sunday17.00h - 23.00h
Saturday - Sunday23.00h - 00.00h
A twist on a traditional hotel space, the Lobby Bar was conceived for both work and play.
Eclectic art, including a stainless steel orb reflecting the entire scene, is paired with iconic British and European design elements.
And connections, real and virtual, are encouraged with a communal table and complimentary Wi-Fi.
The bar offers cocktails designed by Davide Segat and overlooks intimate seating areas with tufted sofas and a snooker table.
09.00h - 01.00h
09.00h - 23.00h
A modern reincarnation of London’s 19th-century private clubs, the reservations-only Punch Room draws guests to an intimate space away from the Soho crowds.
The bar, paneled in fumed oak, focuses on its namesake with 30 specialty punches including the signature gin-infused Edition house punch with jasmine tea and oak moss.
A curated soundtrack of vintage soul, blues, ragtime and doo-wop is complemented by impromptu live performances.
17.00h - 01.00h
17.00h - 23.00h
Friday - Sunday15.00h - 17.00h
“Scandal Water” was the 19th Century slang for tea and became the thing to do amongst the upper echelons of London Society, for whom work was unthinkable and consequently boredom was a very real issue.
The empty hours of the afternoon, between the memory of lunch and the anticipation of dinner, became the perfect time to revive the spirits with a cup of afternoon tea and engage in the real focus of the afternoon - a solid couple of hours of salacious gossip!
In celebration of this tradition, Henrietta Lovell, founder of the
acclaimed Rare Tea Co. and Phil Carmichael, Executive Chef at Berners Tavern, have created five carefully chosen pairings - five teas and five food pairings, each designed to perfectly complement one another; including an “iced Gem” Shortbread biscuit with butter Cream or miso cured Salmon with Caviar and more.
For those wishing to add a little extra low-key scandal to the afternoon, each pairing is complemented by a custom created punch from each of the respective teas, just to loosen tongues a little and to give you the opportunity to be the most scandalous version of yourself.
15.00h - 17.00h
A film premiere, a product launch, a board meeting and an investors’ dinner can all be hosted at The London Edition; event spaces reflect the hotel’s contemporary aesthetic and include a collection of light-filled meeting studios, a modern Penthouse, a private dining room and the Basement nightclub.
A historically bohemian neighbourhood, Fitzrovia today is a hub of art, culture, shopping and dining, and the boutique design hotel is in the centre of the best London has to offer.
Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street.
Surrounding areas, including Convent Garden, Mayfair, Soho and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.
One of the leading contemporary art galleries in London, see works by Robert Mapplethorpe, Ryan McGinley, and more.
A Soho hotspot, Basement offers an eclectic event space ideal for film screenings, fashion shows and product launches. The venue features custom lighting by Patrick Woodroffe, a full bar and a state-of-the-art sound system.
One of London’s most iconic and unique department stores, Liberty has been located in the heart of London since 1875. Stop by to see the amazing Tudor building and to shop top fashions and home goods.
Co-founded by Damien Hirst, Other Criteria is an arts-based publishing company. Stop by the shop for a collection of objects, books and prints from contemporary artists.
One of London’s premier music shops - specializing in vinyl. Great service and an even better collection of vintage vinyl.
Located above Berners Tavern, this venue can host up to 14 guests and features custom menus from Michelin-starred executive chef Jason Atherton.
The room features a plasma screen which guests can utilise for presentations along with complimentary WiFi provided throughout the hotel.
This event space can accommodate various setups to host a reception for 80 guests or a board meeting for 26.
With an open layout, this venue can host a cocktail or welcome reception for up to 80 guests. The Special Events team is available to assist with table settings, floral arrangements, decor and any other creative services you may need.
This natural light-filled studio can accommodate 60 in theatre set-up and up to 80 for a private reception.
This versatile space can host up to 30 people in a U-Shape plan, and features a wall-mounted plasma screen for optimal presenations.
THE LONDON EDITION
10 Berners St, FitzroviaLondon W1T 3NPUnited Kingdom